January 31, 2019
Wework Creator Magazine
How One Entrepreneur Casts a Glow on an Oscar-nominated Film
When the producers of If Beale Street Could Talk wanted to help promote the Oscar-nominated and Golden Globe-winning film set in Harlem, they reached out to Teri Johnson, founder of Harlem Candle Company.
Annapurna Pictures wanted a scent that could evoke the movie’s exact time and place. And Johnson, who knows the history of Harlem and renowned residents like performer Josephine Baker and musician Duke Ellington, was the right person for the job.
Johnson began researching James Baldwin, the author of the 1974 novel that inspired the film. She discovered that at the time he wrote it, Baldwin was living in the south of France. Journalists who visited him there often wrote about his love for his garden.
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